Rob Haswell
Rob is an AMS Certified Broadcast Meteorologist and two time Emmy Award Winner. He holds the National Weather Association Seal of Approval and the endorsement of the Canadian Meteorological and Oceanographic Society.
A long, long, time ago in a farmer's field far, far away, Rob noticed a change in the wind and became fascinated with the weather. Why, you ask? (Pause for you to say "why?") Well, it was at that moment he realized he was downwind of the manure pile on the turkey farm where he grew up! After that, he watched the weather very carefully in an effort to save his sense of smell!
OK, that’s not entirely true, but I did grow up on a turkey farm and I have been fascinated with weather and broadcasting for quite some time.
Rob began his career in radio before making the jump to TV at Canada's Weather Network on "Good Morning Toronto".
After that, Rob decided to pursue my dream of living and working in the U.S. and joined Wake Up Rochester in Rochester NY. Rob also spent some time trying to make it big as a comic actor and studied the art of improvisation at Toronto’s Second City Theatre with teachers like SCTV’s Joe Flaherty!
Rob has found a home here in the great city of Milwaukee and looks forward to getting you ready for your day every morning on Wake Up -- and chatting with you all on Real Milwaukee.
The latest from Rob Haswell
Wisconsin tornado watches Wednesday; here's what to know
The National Weather Service issued a tornado watch for most of southeast Wisconsin on Wednesday, July 16.
How weather helped win Revolutionary War; Washington’s secret weapon
Discover how fog, storms, and freezing temperatures shaped key battles of the American Revolution. Learn how weather impacted Washington’s strategy—and why it still matters today.
Climate change and sleep: New study links hot nights to sleep apnea risk
A new study reveals rising nighttime temperatures from climate change increase the risk of sleep apnea by 45%. Learn how heat affects sleep, health, & productivity as well as how to protect your rest.
Wisconsin severe weather: Thunderstorms, heavy rain possible Tuesday
Scattered storms and high humidity are impacting the area now through Wednesday. Learn how to stay safe, protect your property and prepare.
Ancient carbon emissions from rivers may accelerate climate change: study
A new global study reveals that nearly 60% of river CO₂ comes from ancient carbon sources, challenging assumptions about carbon cycles and raising new concerns about climate change.
How weather forecasts won D-Day; Meteorology’s role in WWII
Discover how wartime meteorologists helped shape the D-Day invasion. Their timely forecast changed the course of WWII and revolutionized modern weather prediction.
Full moon myth: Study finds no link between moon, death rates
Discover what a 10-year study reveals about the myths linking moon phases and weather to death rates in palliative care.
From droughts to downpours: How AI is revolutionizing extreme weather forecasting
Discover how artificial intelligence is transforming extreme weather forecasting and climate risk management. Learn key takeaways from a landmark 2025 Nature Communications study.
Wisconsin Air Quality Alert due to wildfire smoke; what you need to know
Wildfire smoke from Canada is triggering unhealthy air quality across Wisconsin. Learn who’s at risk, how to stay safe, and when conditions may improve in this important air quality advisory update.
Feeling down? A new study says you can blame it on the rain!
Discover how seasonal changes and weather impact depression and physical activity. This new study using mobile health data highlights personalized strategies for managing seasonal affective disorder (SAD), mental health, and wellness year-round.